From "Beneath the Red Hood" Blog:
By Warren Tan | March 18, 2008
Found this really great article on ADOI’s blog. A must-read for those who spend thousands and millions on ads: You’re wasting your money on media that is becoming more and more irrelevant day by day.
I’ve been saying this to our clients for the longest time: Spend your money where your audience is. And if the recent elections are anything to go by, hardly anybody believes what they see or hear in our traditional media anymore.
Spending 95% of your budget on TV and newspaper ads that give you no measurable results?
Saturday 22 March: Series 3 (Peter Teo says:)
Sunday 23 March: Series 4Monday 24 March: Star Forum.