The little I know about Public Relations in relation to your clients is that the PR practitioner’s basic task is to train the client in “media relations”, that is the handling of the news or electronic media. In most organizations, it is often the PR department that sends out press release and answers questions from the media. In most corporations too, the PR man is the only one allowed to make press statements. That’s how important the Public Relations manager is. He must always be on the ball. He meets the media. His presence and bearings project the image of the corporation. Only when necessary, the CEO will meet the press (but always with the PR man beside him).
So what do you make of Kamalanathan, MIC information chief and UMN O’s candidate in this by-election giving repeatedly, this half-assed answers "I will answer all these questions after the election," when questioned recently by the media. Those questions put to him by journalists were topical and current and required satisfactory answers.
When pressed as to why MIC has not pushed for the implementation of the 1991 MAPEN REPORT his reply was a meek “I will look at it.” I would expect a firm “I will look into that” as opposed to a wishy-washy just “looking AT it.”
When asked whether he would endorse Perkasa's aim to reserve 97 percent of the economic cake to the Malays he evasively replied: "I have already explained, no further comment.”
Asked whether he would follow Deputy Prime Minister Muhyiddin Yassin's example in putting his race first, he skirted the question with "I'm Malaysian. I don't want to say anything more."
Kamalanathan gave no answer when asked whether he considered relevant some of claims contained in Hindraf's 18-point manifesto.
When confronted that as the MIC information chief, he should be spontaneous and specific in his answers, he sheepishly said: "I have been the information chief only for less than a year."
Cornered with a barrage of other questions he surrendered with:
"I will answer all these questions after the election."